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Click here to access the Franchisee Application Form.

 
 
 
 
 
 
 
 
 
As the most successful Home Entertainment Group in Southern Africa, VIDEO TOWN has a vision to share its successes with you. VIDEO TOWN offers you, the Franchisee, a proven Business Model and a wonderful opportunity to become a member of our franchise family.
 

 

Our business is to provide the public, our Valued Customers, with Quality entertainment that meets their intellectual and lifestyle needs. VIDEO TOWN believes that through honourable dealings with its staff, franchisees and customers, we will maintain our status as the market leader in home entertainment.

Our strength will always be our People. Through just reward for a job well done, we will always maintain a high level of enthusiasm among the group’s employees and franchisees.

VIDEO TOWN is a proud member of FASA and have been since 1993. We loyally adhere to every regulation that governs this organisation. Our membership to this pristine association proves that we offer the discerning investor a business opportunity with solid credentials.


In 1973 a film shop called Film Centre was opened in End Street, Johannesburg, for the purpose of Hiring out film for Home Entertainment. The proprietor was Roy Hanna. Whilst the rest of the world were enjoying television in their homes, South Africans could only enjoy 16mm home movies.

During the 16mm film era Film Centre expanded from one to five film shops. Converting to Video, the name was changed from Film Centre to VIDEO TOWN in 1982 and the VIDEO TOWN operations began to blossom into the corporate giant that it is today.

VIDEO TOWN is an integral part of the entertainment industry and it is essential that a franchisee realise that success is dependent on commitment, working long hours and furthermore, realises that they must be comfortable in the industry.

 

Investing in any business is a serious matter. You will part with your hard earned capital for a venture. You will have to take calculated risks. You scrutinise every option available. You will base your decision on concrete credentials. Making the right choice will be a daunting experience. Consider these facts...                  .

About 80% of new business started without franchisor support are doomed to fail. Only 5% of new franchisees fail. Any franchisor should own at least 10% of its stores as proof that he has confidence in his own business. VIDEO TOWN own more than 50% of its total group. No other group in the industry can claim this. VIDEO TOWN has never had a single store that has operated with a loss. No other group can claim this. VIDEO TOWN is the Only group in the industry that has successfully accessed the newly emerging market, thus having a great advantage over all competitors. 

 

1. Elimination to all aspects associated with the risks of starting a new business.
2. Enable and equip a franchisee that has never before operated a home entertainment business.
3. Set out detailed guideline to guarantee success.
4. Full training in all areas of SME business,  the entertainment industry and the VIDEO TOWN organisation.
5. Continuing assistance and guidance including:
   *Access to field operation support.
   *Liason between franchisor and franchisees to
     exchange ideas and experience.
   *Group buying power.
   *Management, Operational support
   *Marketing and Accounting advice on hands.
   *Training facilities for the franchisee and staff.
   *Group and store Marketing and Promotions.
 

 
I personally would like to welcome you into the family of the Video Town Group.
 
Why family?
 
We as the Franchisor give you, the Franchisee, as much support as we would our company owned stores, to ensure that your business rewards you with profits.
 
Since Video Town started in 1973 with just one shop, our policy of providing the highest standard of customer service within this  industry has seen us grow in strength to our current enviable status of the most successful video group operating throughout South Africa, with 33 company owned stores and 25 franchise owned stores.
 
I trust that as newcomers to our organisation, you will also adopt  these high standards which are expected by the Directors and Management of Video Town and in turn this will result in your own strong growth in your respective positions and areas of operation.
 
In all our 35 years of experience, not one of our stores has lost money.
Remember that your efforts and diligence are as important in achieving those profitable goals.
 
You will always have my personal support and my door will always be open to you.
 
ROY HANNA
CHAIRMAN & FOUNDER
OF VIDEO TOWN

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